Amity College is a school that stands out for cultivating not just academically successful students but also those who strive to harness their passion to excel creatively. Naturally, we wanted a campaign that fell in line with this, and could honour their dedication to pushing the boundaries of education. So we brought to life Spark Curiosity, a new visual identity that experimented with hand-painted elements on a pane of glass. To support the fresh new design, we also took up residence at Amity’s Preston campus for a week to develop a wide campaign. Based on the idea that “it takes a village to raise a child,” we showed how Amity was not just a school, but a devoted and passionate community. The results? Amity’s registrations from Year 7 to Year 10 quickly maxed out, and their organic social media following increased by over 65,000.

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