Working closely with AusRelief for two and a half years, we helped the not-for-profit find its style and give it an edge against competing organisations. With their focus on creating self-sustaining communities, our direction aimed at preserving dignity and empowering beneficiaries worldwide. The culmination of this led to one of our favourite campaigns, which centred on the concept of hope. Ramadan 2023 followed the devastating tragedy of the Turkey/Syria Earthquake. With all the horrors that unfolded, we wanted to send a message that despite it all, AusRelief and its community were there to help rebuild and the dreams of those suffering were not lost. After seeing the volunteers engage with displaced families and young children, the infectious smiles and youthful innocence led us towards the tagline, Inspiring Generations to Hope.

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